John Cullen
Professor Fleury-Lawson
Business & Society
October
25, 2011
Sleepwalker
Coca-Cola is known to be one of the best advertised
companies out there. Everywhere you look
there is a Coca-Cola ad. This Coca-Cola
ad is about man who goes the ultimate distance for his Coca-Cola. There are many pros and cons to this unique
ad.
One of the many pro’s for this ad is that it keeps the
viewer interested with animals. When the
man sits up from his tent and heads out into the forest, the first animal he
sees is a leopard. I think this leopard
plays a big part in catching the viewer’s interest because a leopard is a
“cool” animal. As the man is going to
the destination of the coke he runs into elephants, a snake, and ends it off
with a hyena. All of these animals show
that the man is fearless when it comes to getting a Coca-Cola. Another pro to this ad is that they use an
unusual setting. The man ends up finding
the coke in a fridge, in a random village.
On top of this fridge is a snake and the man completely ignores it. He is dedicated to get his Coca-Cola. The Coca-Cola Company took a real risk by
making this ad in a unique setting. Risk
means “The chance an entrepreneur takes of losing time and money on a business
that may not prove profitable” (Understanding Business 5). Lucky enough for Coca-Cola, they were very
profitable.
One of the con’s to this ad is where the man is actually
walking. The man is walking on a ledge
that if he fell he would die. I know it
is a commercial, but kids might want to re-an act this scene. They might think it is really cool that the
guy was walking along a ledge. Another
con to this ad is that they didn’t concentrate on Coca-Cola enough. In the Coca-Cola video we watched in class,
a man said “What you are trying to do with the consumer’s, is trying to create
a memory bank that has positive attributions.”(CNBC). This whole guy sleeping walking through the
wild is not the best positive attitude.
They could have changed the setting to a more natural place for
Coke.
With all of these pros and cons, this ad shows how far
someone will go in the middle of a night for Coca-Cola, even if they are
sleeping walking. The Coca-Cola Company
has been success for many years because of their advertising. This is not one of their best, but good or
not, this ad will not hurt them in the long run. Coca-Cola is too big of a company to be hurt
by one ad.
http://www.youtube.com/watch?v=TkHA2pf1gvc&feature=relmfu
Tuesday, December 13, 2011
Monday, December 12, 2011
Course Evaluation
Rich Smith
Business & Society
12/12/11
During the past semester this class was my only class that brought me true interest and had my full attention. I am extremely determined to become at prominent business man in the future, accounting is my intended major. Even though am in some accounting classes, I am ahead of the course I was taking, so it was quite boring for me. So this being my only other class in relation to my major it became the class I endeared the most effort into.
I would have to say doing both of the presentations was one of my favorite parts of the class. Hoping of being a business man as a career I know at one point I will most likely have to give some form of presentation of information type meeting. So the real experience of explaining something in front of an audience was great experience. My first presentation was the one about electronic cigarettes was quite interesting to learn about. Even though I do not smoke it’s still interesting to learn how an electronic cigarette works. Next was the group presentation that we just did recently and I did mine on Jake Burton and Ken Block learning about those two entrepreneurs was very interesting. The thing that caught my eye the most was how Jake Burton created the whole idea of snowboarding; introducing the boots and bindings rather than the original base model of "grip pads and a rope".
Through me passing this class and having a good feeling of understanding the course I know it will only further me more with my learning and attaining a great career. I have taken a course similar to this but it was only half year course and of course it’s at a high school level which to me was a much slower pace. Learning at a much faster pace I was able to learn much more knowledge of business in this course than the one in high school. To end it all I found the class very interesting and has only helped me more with what I plan to do in my future; to come.
http://www.nytimes.com/2011/12/13/business/economy/recession-crimped-incomes-of-the-richest-americans.html?ref=economy
Business & Society
12/12/11
During the past semester this class was my only class that brought me true interest and had my full attention. I am extremely determined to become at prominent business man in the future, accounting is my intended major. Even though am in some accounting classes, I am ahead of the course I was taking, so it was quite boring for me. So this being my only other class in relation to my major it became the class I endeared the most effort into.
I would have to say doing both of the presentations was one of my favorite parts of the class. Hoping of being a business man as a career I know at one point I will most likely have to give some form of presentation of information type meeting. So the real experience of explaining something in front of an audience was great experience. My first presentation was the one about electronic cigarettes was quite interesting to learn about. Even though I do not smoke it’s still interesting to learn how an electronic cigarette works. Next was the group presentation that we just did recently and I did mine on Jake Burton and Ken Block learning about those two entrepreneurs was very interesting. The thing that caught my eye the most was how Jake Burton created the whole idea of snowboarding; introducing the boots and bindings rather than the original base model of "grip pads and a rope".
Through me passing this class and having a good feeling of understanding the course I know it will only further me more with my learning and attaining a great career. I have taken a course similar to this but it was only half year course and of course it’s at a high school level which to me was a much slower pace. Learning at a much faster pace I was able to learn much more knowledge of business in this course than the one in high school. To end it all I found the class very interesting and has only helped me more with what I plan to do in my future; to come.
http://www.nytimes.com/2011/12/13/business/economy/recession-crimped-incomes-of-the-richest-americans.html?ref=economy
Course Overview
http://www.nytimes.com/2011/12/08/business/smallbusiness/a-business-tries-to-decide-whether-its-location-is-perfect-or-a-disaster.html?_r=1&ref=entrepreneurship
During this course I expanded my knowledge of the business
world in many ways. In high school I didn’t take any classes on the world of
business so I had no clue what it entailed or where to begin. I learned all
about entrepreneurship and what it meant. I learned that entrepreneurship is “A
person that risks time and money to start and own a business”. To expand a business you have to provide even
more goods and services to keep your customers happy. I learned that it’s not
easy to start up your own business because you are either going to fail or
launch your company. You have to deal with revenue and make sure your make
enough profit out of your product so you don’t experience a loss. You must take
risks in order to succeed.
The other thing I learned was that you are going to have
hardships no matter how big of a star you are. When I did my project on Ellen DeGeneres
and Oprah with Alley and Hillary, I learned that even they had their problems. They
had hardships as young teenagers with physical and verbal abuse because of
their appearance and preferences. Both entrepreneurs had to come up with an
idea that everyone was interested and launch their business with the few people
that helped them.
The last thing I learned was the basics of business. I
learned about the business environment and how you have to be in the right
geographical place in order for your business to have so many customers. You
have to keep in mind the legal, technological, competitive, social, and global environment
in mind when launching your start up business. When I interviewed my dad he
said the thing he was most shocked about when starting up a business it the
time and effort you have to put into it. It takes long hours and you have to
love what you do in order to be successful. Going through this course I learned
that I am not interested in starting my own business because that stuff does
not get me exited and I am not interested.
Hillary White
Professor Fleury-Lawson
Business and Society
12/12/11
Reflection
In this course, Business and Society I learned many things
that I was not knowledgeable with before. I learned a lot about entrepreneurship.
This is “A person that risks time and money to start and manage a business.” I
learned that being an entrepreneur is not an easy task; it takes one hundred
percent commitment to your business, because you have your own money invested
in it, and usually all of it. I did a
group project on Ellen DeGeneres and Oprah Winfrey and I learned a lot about
what they do and there business. I learned about their success, obstacles and
personal life. I thought that project was not only interesting, but fun to do. This
has helped me understand more clearly the true work an entrepreneur. They first
have to create a great idea and then market the product to their customers.
Such as Ellen came up with The Ellen DeGeneres Show and Oprah came up with the
Oprah Winfrey show. They were both very popular talk show host. That is just where it starts because they then
need to then manage their company which is where most people fail because they
are unable to manage the economic aspect of their business. Overall I now feel
more comfortable on knowing what exactly what an entrepreneur does in the business
world.
In this course I also learned just overall general business.
I learned how to start, run, and manage a business and all the other aspects of
running your own business. I learned about the requirements and the facts. I
learned about how to get started and what’s the right business for you. I also
learned about small business owners and how they got started and most of them
started out just as a college student like I am today. They all had to work their
way up to reach their goal and where they wanted to be. And I plan to do the same.
Although this course has not given me
enough information to pursue the work force yet, it is a great step towards my
future in the working world.
http://www.chicagonow.com/blogs/todays-chicago-woman/2010/01/the-dawn-of-the-new.html
What I Learned
One of the most basic concepts that I learned a great deal about this semester was entrepreneurs. When the semester started I knew that a semester was a businessman who started their own business. I learned that the official definition is “a person who risks time and money to start and manage a business.” This has helped me understand more clearly the true work an entrepreneur must perform for their business to be successful. They first have to create a great idea and then market that product to their customers. That is just where it starts because they then need to then manage their company which is where most people fail because they are unable to manage the economic aspect of their business. This has given me some firsthand views of the do’s and don’ts when starting and managing a business. One of the best entrepreneurs is Bill Gates and he has made a fast rise to the top because he had a brilliant idea and mind, and was able to manage his money to where he is now one of the richest people in the world.
The second and probably the most important thing I learned from the class was a general understanding of business. This may seem so simple but it should prove very effective in my pursuit of a degree from a business school. I knew a majority of the information that we covered in this class from my high school economics class. As for the new information I was able to combine it with my information my economics class and I believe now I have a strong background in business and we are only getting started. Many of these basic topics are things such as the types of trades and how to trade. As I said earlier this may seem so basic but I have acquired some more knowledge such as different types of trades and there are certain cultural differences that may seem friendly to Americans, but are offensive to another group of people. I have plans to work within the NFL and if you follow them, they are working on expanding the market into other countries so it will be very important in the future to have employees that have a good understanding to the culture of the people so he can effectively communicate with them. Although this course has not given me enough information to pursue the work force yet, it is a great stepping stone and starting place that I can work my way up from.
Sunday, December 11, 2011
Billy Manzi
Sociology
12/11/2011
Reflection
The topics that we covered in MGMT 100, include how to succeed in the world as an entrepreneur, the people that have succeeded in this world and why, and more. While working on projects this year, I learned a lot about being an entrepreneur. While researching the founder of Under-Armour, I leaned that he was just a college kid like me that wanted to make clothing that would not get wet while working out or playing for his team. With this simple idea the man became a millionaire!
I learned a lot about myself while working on my projects this semester, I leaned that while working by myself I sometimes become a bit distracted, as compared to, working with a partner, like Brett, I tend to stay on task more by cooperating and collaborating with him. I learned that I would love to be an entrepreneur, and the great thing is I always have dreams and ideas about different, even somewhat odd things that haven’t been invented yet. I am also very interested in anything that has to do with sports, I know that if I worked in sports, I would be the type of person that would wake up every morning and look forward to going to work.
I believe I learned the most about being an entrepreneur in this class. As defined in the book on page 4 as, “A person that risks time and money to start and manage a business.” I learned that being an entrepreneur is not an easy task; it takes one hundred percent commitment to your business, because you have your own money invested in it, and usually all of it. I am used to never giving up, so I believe that being an entrepreneur would be just like living my life on the football field. Overcoming adversity and never giving up to it. In the article I read relating to being an entrepreneur, there are pro’s and con’s to being an entrepreneur. You have the time to start your own business, but you probably won’t have the amount of money that you really want to start your business or at least keep it afloat.
WORK CITED
Thursday, December 1, 2011
Wal-Mart
Wal-Mart is a successful business in which they strive to provide you the items we all need at the bare minimum prices. They are more focused on selling more products for less revenue than fewer products at more revenue. They are able to create these low prices for numerous reasons. Some of these reasons are why people like Waal-Mart and others dislike it.
The first reason for low costs is what they call mass producing. They bring in numerous of the same item which helps lower the cost to bring in the product and that directly is related to the low costs of the items. People like the idea of having cheaper products but a large group of people find that when products are bought in such big groups that often times many of the products are wasted. Another factor is the quality of the products, because when you ask a company to mass produce an item and they give you a discount, it isn’t out of the question that they do not make the products to their potential. Some customers complain because they are forced to buy multiple of the same product, so in the long run they are forced to spend more money than they would have if they bought the product somewhere else. The most controversial aspect of Wal-Mart is their involvement with China. As we know China hires workers for minimal pay. Some workers are paid a few cents per hour. This is how they are able to sell the products to the United States for such low prices. Many people refuse to buy from Wal-Mart for the reason that they do not believe in sweatshops. Also, many buyers hate the idea that China is taking jobs away from Americans because our quality of life, which is the amount of goods and services we need to live a healthy life, is so high that we cannot compete with some of their prices. Salve labor is something we do not condone but in China they are a communist country so their ruler determines how the people work and how much they make. These are some of the basic reasons why Wal-Mart is an unattractive business to most buyers.
I personally do not support slave labor but I do tend to buy from Wal-Mart. As a college student money is hard to come buy so I am always looking for deals to save every dollar I can. I do want them to find a way to use more American products to keep jobs here and help diminish the sweatshops.
http://www.walmart.com/ is the offical site, where you can find some deals for yourself.
The first reason for low costs is what they call mass producing. They bring in numerous of the same item which helps lower the cost to bring in the product and that directly is related to the low costs of the items. People like the idea of having cheaper products but a large group of people find that when products are bought in such big groups that often times many of the products are wasted. Another factor is the quality of the products, because when you ask a company to mass produce an item and they give you a discount, it isn’t out of the question that they do not make the products to their potential. Some customers complain because they are forced to buy multiple of the same product, so in the long run they are forced to spend more money than they would have if they bought the product somewhere else. The most controversial aspect of Wal-Mart is their involvement with China. As we know China hires workers for minimal pay. Some workers are paid a few cents per hour. This is how they are able to sell the products to the United States for such low prices. Many people refuse to buy from Wal-Mart for the reason that they do not believe in sweatshops. Also, many buyers hate the idea that China is taking jobs away from Americans because our quality of life, which is the amount of goods and services we need to live a healthy life, is so high that we cannot compete with some of their prices. Salve labor is something we do not condone but in China they are a communist country so their ruler determines how the people work and how much they make. These are some of the basic reasons why Wal-Mart is an unattractive business to most buyers.
I personally do not support slave labor but I do tend to buy from Wal-Mart. As a college student money is hard to come buy so I am always looking for deals to save every dollar I can. I do want them to find a way to use more American products to keep jobs here and help diminish the sweatshops.
http://www.walmart.com/ is the offical site, where you can find some deals for yourself.
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