Justine Lavoie
10/26/11
Business and Society
I learned that Coca Cola was the number one drink brand and everyone loved it. They kept their business strong and steady because it was a special flavor that everyone enjoyed. At first they had actual cocaine in Coca Cola but they had to change it and take it out. They even changed their commercials so many times. Coca Cola had nothing to worry about until Pepsi came on to the scene than from that moment on they became rivals. The reasoning for Coca Cola changing their ingredients was because they needed some change and everyone was enjoying Pepsi more. That didn’t end very well; everyone was very upset and there were so many complaints on it that they finally decided to change it back to their old ways.
Coca Cola started becoming bigger than ever after they started having their own shaped bottles and they started buying other companies and making different products. Coca Cola really wants to know what people like and how to please them with the next big thing. They are very famous for their brand everyone around the world knows who they are and what their product is all about. The people that work there make it their job to have Coca Cola advertised everywhere they can possibly advertise it. They even make sure that when they get their products delivered they are the only people that handle the delivery right to the shelf.
Coca Cola today is still trying to improve their products because there is a lot more competition in these’s days than back then. In this day and age everyone is getting bigger and bigger because of all the sugar they put in drinks. People have tried to tell Coca Cola that they are getting fat because they are drinking their product; this is not true at all. The president of Coca Cola said himself that their product isn’t bad for you, you just can’t take a lot in all in one day than that’s when it becomes unhealthy.