McDonalds

Samantha MacMillan

One of McDonald’s key challenges is to deal with the criticism they receive from food critics. Although McDonalds is trying to produce healthier foods, they still have the horrible nutrition reputation that they are typically known for. Chef Dan Coudreaut, and other professional chefs, has become McDonalds new window of opportunities. They have acquired real chefs to think up new ways to improve the McDonalds menu and attract more customers with the fact that McDonalds is almost like a real restaurant. The challenge now is to prove to the customers that their food is now healthier and yet still tasty. They have to work hard and consistently to kill their old well-known reputation of McDonalds being the number 1 fast food fattener company. I personally like how they are taking this risk by changing some of their menu items to satisfy the ever-changing society as well as make their items healthier. Another opportunity that the McDonalds Corporation has jumped on is global franchising. They have become a global business now where some McDonalds even reside in China. McDonald specialists give foreign franchises the ability to operate, use their name and sell their products. They also train the foreign individuals to service the public in the way in which they want them to. This leads to the other challenge of getting these new foreign franchises to work in a different society. McDonalds had to change their menu depending on what the consumers typically eat so that their company sticks. This relates to how Sheikha Lubna al-Qasimi changed her appearance and manners in different crowds and cultures. She did her research to become appealing to her listeners and fellow business people. To make the foreign business work, McDonalds has to cultivate beforehand knowledge of how the community works and what is offensive to those in the community. With getting all of these facts, the company has a better chance of getting foreign customers to try their products, as did Sheikha with hers.