McDonalds is one of the most successful industry’s that has gone through many adversities throughout its history. Ray Croc started his small burger joint back in the 40s and no one could have ever guessed how successful it would turn out to be today. Ray went from selling hamburgers and cheeseburgers to all of the many options that McDonalds has today. McDonalds has taken a lot of heat in the past for how unhealthy their food is and how they are contributing to Americas obesity. In the film one of McDonalds executives says that the customers have free will, and that they can choose whatever they want to put in your body. If someone just wants a quick meal then they can go to McDonalds and get one of many options they have.
Mcdonald's has such great advertising scheme that it draws kids in when they are young and they become lifelong buyers. They use the character Ronald McDonald, who is one of the most recognizable characters in the world to kids. He is such a friendly person that it draws the kids in and they want their parents to bring them to the restaurant. If you ask a little kid if they want to go to McDonalds they will never turn it down. They offer the happy meal to kids, which they want to buy because they get a perfectly portioned meal and it comes with a toy.
McDonalds has tried to incorporate healthier options on their menu to please the complaints, but hey still have a lot of calories in them. There has been much stipulation that the salad has more calories than a big mac. Its good that McDonalds is attempting to make healthier options but for I personally think their better off sticking with what they do best because that’s what the majority of their customers want.
The best thing that they have going for them is that they make their food very fast. A lot of people have busy schedules and hardly ever have time to sit down and have a meal. This is when McDonalds comes in clutch. You can just go through the drive thru without having to even get out of your car. You can get a whole meal in approximately 3 minutes instead of waiting an hour or more at a normal sit down restaurant. Although I personally don’t enjoy the food at McDonalds I applaud them for being such a successful industry and I can predict that they will remain to be for a very long time.
1 comment:
Your post was very well written. It had a lot of good points that flowed very well together. I agree with all of the points you have brought up. Ronald McDonald is a great advertising campaign and does draw children in when they are young and turns them into lifelong buyers.
McDonalds is a great place for a fast meal and you really make that point clear in your post. I know for a fact that you lied to the class when you said "Although I personally don't enjoy the food at McDonalds..." we have gone there many times together and I've never seen a person so giddy in my life for a double cheeseburger.
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