After viewing CNBC’s Big Mac: Inside the McDonald’s Empire, I got a general idea on how this food empire started and how it became so successful. This fast food chain all started in 1940 when the first McDonald’s restaurant was built. Throughout the years McDonald’s has expanded worldwide hitting countries as far as China. Like every restaurant, McDonald’s faces a number of problems as well as bringing some positives to the table.
McDonald’s has expanded their food chain such a significant amount that it is nearly impossible to drive within a five to ten mile radius and not spot a McDonald’s. They are on every highway and the center of towns. Due to their success, they have been able to expand their franchise to your town. What makes McDonald’s so special is that they provide customers with a big meal; it’s cheap as well as fast. Another big perk to this restaurant is their play pins. McDonald’s provides an appetizing meal and play pin gives the kids something to look forward to after their meal. These play pins are big enough to attract kids who are passing by and really help reel in large sums of money in revenue. McDonald’s advertisements play a very large role in their success. It’s as simple as putting a few kids in their commercials enjoying some chicken nuggets or a burger with Ronald McDonald. Ronald McDonald is a clown who is used as the primary mascot of McDonald’s helping to attract kids and their families to a meal or two at McDonald’s.
Obesity is becoming very common all over the world due to the fast food intake and disregarding a trip to the gym from the daily routine. A big problem McDonald’s faces every day is the health content in their food, but they are not forcing anyone to eat their food product. It is a choice and they also post the nutrition facts such as calorie intake on their wrappers. McDonald’s has been trying to improve this issue by adding some healthier items to the menu and still continue to do so today. Overall, I find McDonald’s to be a successful food franchise and will continue to be throughout the years and continue to expand the McDonald’s empire.
2 comments:
I liked your essay, it was easy to read and got right to the point. We also had a lot of points in our essays that we're similar. I agree with your ideas on how McDonalds has become so successful. It has been through great advertising, and quick and cheap food, which also has a great taste. As we both said in our essays the problem with this great tasting burger is the health affect it has on us. Overall, McDonalds is a great restaurant, we can both agree on that, but their only downfall is their health issues. Great essay though, very interesting.
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