J

John Cullen
Professor Fleury-Lawson
Business & Society
October
25, 2011
Sleepwalker
Coca-Cola is known to be one of the best advertised
companies out there. Everywhere you look
there is a Coca-Cola ad. This Coca-Cola
ad is about man who goes the ultimate distance for his Coca-Cola. There are many pros and cons to this unique
ad.
One of the many pro’s for this ad is that it keeps the
viewer interested with animals. When the
man sits up from his tent and heads out into the forest, the first animal he
sees is a leopard. I think this leopard
plays a big part in catching the viewer’s interest because a leopard is a
“cool” animal. As the man is going to
the destination of the coke he runs into elephants, a snake, and ends it off
with a hyena. All of these animals show
that the man is fearless when it comes to getting a Coca-Cola. Another pro to this ad is that they use an
unusual setting. The man ends up finding
the coke in a fridge, in a random village.
On top of this fridge is a snake and the man completely ignores it. He is dedicated to get his Coca-Cola. The Coca-Cola Company took a real risk by
making this ad in a unique setting. Risk
means “The chance an entrepreneur takes of losing time and money on a business
that may not prove profitable” (Understanding Business 5). Lucky enough for Coca-Cola, they were very
profitable.
One of the con’s to this ad is where the man is actually
walking. The man is walking on a ledge
that if he fell he would die. I know it
is a commercial, but kids might want to re-an act this scene. They might think it is really cool that the
guy was walking along a ledge. Another
con to this ad is that they didn’t concentrate on Coca-Cola enough. In the Coca-Cola video we watched in class,
a man said “What you are trying to do with the consumer’s, is trying to create
a memory bank that has positive attributions.”(CNBC). This whole guy sleeping walking through the
wild is not the best positive attitude.
They could have changed the setting to a more natural place for
Coke.
With all of these pros and cons, this ad shows how far
someone will go in the middle of a night for Coca-Cola, even if they are
sleeping walking. The Coca-Cola Company
has been success for many years because of their advertising. This is not one of their best, but good or
not, this ad will not hurt them in the long run. Coca-Cola is too big of a company to be hurt
by one ad.

http://www.youtube.com/watch?v=TkHA2pf1gvc&feature=relmfu