Coca Cola Commercial 1960's

When you go into any fast food restaurant you will
have the choice of getting a Coca Cola for a beverage. When you walk around the
city or in ads you will see Coca Cola adds everywhere and they do that for a
reason. They advertise their product to catch the eye of the consumers so that
they will have an advantage over their competition, Pepsi. Till this day I believe
they have the upper hand over their competitors and have great ideas of
advertising. The pros of this commercial are that this commercial shows all the
sports arenas and activities that people do every day. Like the Dunkin Donuts
add, they say that people need this drink to keep going and refresh them. It shows baseball players, NASCAR, golfers,
swimmers, and horseback riders drinking this after a game or race or whatever
the sport is, they drink it after to be refreshed. “The taste you never get
tired of, always refreshing, that’s why things go better with coke after coke
after coke”. People always choose Coca Cola because they know it is going to have
that taste that they love and it makes them refreshed to keep going on in their
day. When I watched the movie it said
that the company does its deliveries themselves so that they place it right in
the eye sight of the buyers and by doing that the sale counts go up. Also in
the movie is tells us about the exportation to foreign companies and how they
differ from us. Exporting is “selling products to another country” (pg. 61).
Coca Cola expands its product all around the world and the commercial shows the
types of people it does that too.

The cons of this commercial is that they don’t have
any words till the last few seconds and that could lose the consumers
attention. When the commercial starts it does have sound, but they song is not
very catchy and does not stick in my head. I believe that a catchy song or phrase
that gets stuck in peoples head is the key to catching their attention. Also
this commercial was popular back in the 1960’s, but if you were to bring this
back, this would not sell the product because we are in a new era. Over all
their commercials do catch the eye of the consumers and I do believe they have
great business statics.