Guy DePlacido
October 25, 2011
Business and Society
Professor Fleury-Lawson
Coca Cola
. http://www.youtube.com/watch?v=xffOCZYX6F8
I picked this commercial because it is such a widely known commercial. They have played it in Super Bowl Ads and it has been played on the television many times. The reason they had Joe Green in it is because he had this big reputation for being angry all the time. That is where he got his nickname of Mean Joe Green. I think this is a very effective ad because it makes people think that Coca Cola can make even the meanest person happy. This ad was funny, had a celebrity in it and had a kid in it. It speaks to all types of audiences and I am sure it worked out very well for Coca Cola.
It is very beneficial for Coca Cola to run this ad because I am sure it made a lot of money but it is also a very expensive ad to make and air during the Super bowl. “Risk is the chance an entrepreneur takes of losing time and money on a business that may not prove profitable” (pg 5). This is the same for spending money on commercials. Buying a time slot for a Super bowl ad is very expensive and it starts at like 3.5 million dollars for a thirty second clock. This is a very risky move for some businesses but seeing as Coca Cola is such a profitable business, the risk is a little less for them. I believe that the risk referenced in the text is very similar to the risk that Coca Cola took. Overall, I think that this ad was a very good idea and proved very profitable.