Steven Copeland
There are many sodas that we Americans drink daily such as Sprite, Pepsi, and also Ginger ale. One soda is preferably preferred by many and that is Coca Cola. Coca Cola has been around for hundreds of years only to increase their satisfying taste and attract more and more people to purchase their product, but their taste isn’t the only thing that has people going. “Its dominance must may really be based on something else…brilliant marketing.” Marketing has proven to be a necessity to the success of companies such as Coca Cola. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (346) For example, one of Coca Colas commercials that caught my attention shows the viewer a sleepwalker who rises up in his tent and goes on a sleepwalk across the safari savanna. He is pulled subconsciously by his thirst and need for a delicious bottle of Coca Cola. He shows that this beverage is worth braving the trunks, jaws, and sharp teeth of the safari night to enjoy a nice cold coke. This commercial was first shown during Super Bowl XLIV. A pro for this commercial is that it is an advertisement you won’t forget after watching it because it is such a bizarre situation. That is what successful marketing is all about. Another pro is that it shows how delicious this beverage is without even tasting it. If I man is willing to walk through the dangers of the safari at night just for bottle of Coke, it must be a taste to die for. I personally believe that there are no cons to this commercial. It was a well thought out advertisement and surely helped the company of Coca Cola receive an increase in revenue.
1 comment:
I like how you start off by listing the different kinds of sodas and show that in the end Coca Cola is still the most popular one. I agree that marketing plays a huge role in their success and really is "brilliant". I watched the video of the commercial you chose. I liked the commercial and thought it was a really cute idea for an ad. It was smart on Coca Cola's part to air this ad during the Super Bowl which is one of the most watched programs of the year. They reached a lot of customers that way and it helped their sales. I like how you said the commercial was memorable because of the bizaare situation. I think there's a lot of truth in that because I'm pretty sure I remember this commercial from when it was on TV. The only con I could find in this commercial is that obviously it's not a likely situation to be living out in the savanna. I like the overall concept that the desire for a Coca Cola could cause someone to sleepwalk until they found one.
Post a Comment