Coca Cola is a 67 billion dollar empire, sold in 206 countries. Coca Cola is the main beverage that every one enjoys. This beverage is seen around the world. The textbook states that marketing is the activity, set of institutions and processes for creating, communicating,delivering, and exchanging offerings with value for customers, clients, partners, and society at large. Marketing lessons that can be learned from Coca Cola experiences is to stay with your product and follow through with your idea.Coca Cola decided to change their formula in the Coca Cola bottle and everyone reached negatively. They learned from their mistake and changed the formula back to the their original one. Coca Cola is a well known product and when they changed their product, society reacted loudly. One women called complaining that they took away her childhood, since all she drank was Coca Cola as a child. In the text it talks about customer orientation which is finding out what the customers want and then providing it. That is exactly what Coca Cola did, Coca Cola provided a formula that made consumers want more. Even when they made a mistake, Coca Cola came back dramatically. They stuck with the product that sold, and the product that customers loved, which was the original Coca Cola. The text also talks about profit orientation which means focusing on the goods and services that will earn the most profit. Coca Cola is a wide known empire, and all of their employees are focused on their product. They don't only look at the profit their making but they make sure that their costumers are happy and are coming back for more. Important marketing lessons that we can learn from Coca Cola are to always keep your product if its selling, don't try t change it. Also, do whatever it takes to keep your customers coming back for more. Another lesson is to create a product or good for society, that way it will sell and be successful. Coca Cola is an extremely successful business and I see them expanding even more throughout the world.