Coca-Cola had been one of the top beverage selling companies in the world. Coca-Cola has been a mix of both the representative for Santa Clause in the winter and the summer it represents the perfect refreshment. In terms of the winter all of the bottles have Santa on them and all of the commercials around winter time are a mix of Santa and the Polar Bears. All of the Santa commercials show Santa as a man who is exhausted and is replenished by a Coca-Cola. In this commercial happiness seems to come from the drink. The message they want the audience to see is that when you drink a Coca-Cola it is like Christmas morning and it seems to make everyone want their product.
This strategy is marketing and they are marketing there product as a supplier of happiness. In the summer time the Coca-Cola is a sign of refreshment. This shows people enjoying their drink in the hot summer. So in both videos they describe two complete different time zones but the one common thread is the enjoyment you receive from drinking a Coca-Cola. This enjoyment leads people to buy the product based on the happiness they see from the people in the commercial.
From personal experience Coca-Cola is something that is a very enjoyable beverage that based on taste alone can create a sense of happiness in you. I also know that last week we watch the video on the Coca-Cola Company, it made my craving for a Coke that much stronger as the video went on. Finally when the video and class ended I went straight to lunch and got a Coke. I believe that from watching all the information about the Coca-Cola enabled me to recall memories of happiness and created craving for Coke. So I believe that from personal experience that the message they are conveying is being delivered. Although it may not seem like it is out in the fore-front when you recall memories of summer or Santa you can imagine a Coke in your hands and then your craving is back.
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