Coca-Cola is one of the world's most known companies. But that is not too shocking to hear when the entire empire is worth more than $67 billion dollars. The company not only focuses on the quality of their product, but the quality of their marketing, as well. "Marketing is
the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large" (346).Which was understood in the video, the company uses commercials and signs to help customers "remember a good time and warm feeling," while drinking their beverage. Coca-Cola tries to lean their commercials towards a"playful, humorous, and lighthearted" feel, too. And those feelings can be shown through the 2010 Coca-Cola commercial entitled "Snow Globes".
The commercial is focused around Christmas time and uses Santa Claus its main subject. The pros about this video are the use of a jingle, Santa, and family and friends. The advertising in this video does not only promote the drink, but it also promotes the feelings of happiness, family, and friends that can be related to the drink. "Most companies emphasized selling and advertising
in an effort to persuade consumers to buy existing products" (348). And that is exactly what Coke is doing in this commercial. They are making the consumers believe they will feel the same way as the characters in the commercial if they purchase the drink, which at a marketing standpoint is a great pro.
The only con about this particular commercial is that there is a lot going on.
There are families, friends, Santa, a snow globe, a song, and coke itself. The
watcher can get a little distracted by all of the excess throughout the video
and forget what the video's actually purpose is. Other than that Coke's video
does reach out towards its consumers and is a positive marketing technique.
the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large" (346).Which was understood in the video, the company uses commercials and signs to help customers "remember a good time and warm feeling," while drinking their beverage. Coca-Cola tries to lean their commercials towards a"playful, humorous, and lighthearted" feel, too. And those feelings can be shown through the 2010 Coca-Cola commercial entitled "Snow Globes".
The commercial is focused around Christmas time and uses Santa Claus its main subject. The pros about this video are the use of a jingle, Santa, and family and friends. The advertising in this video does not only promote the drink, but it also promotes the feelings of happiness, family, and friends that can be related to the drink. "Most companies emphasized selling and advertising
in an effort to persuade consumers to buy existing products" (348). And that is exactly what Coke is doing in this commercial. They are making the consumers believe they will feel the same way as the characters in the commercial if they purchase the drink, which at a marketing standpoint is a great pro.
The only con about this particular commercial is that there is a lot going on.
There are families, friends, Santa, a snow globe, a song, and coke itself. The
watcher can get a little distracted by all of the excess throughout the video
and forget what the video's actually purpose is. Other than that Coke's video
does reach out towards its consumers and is a positive marketing technique.
No comments:
Post a Comment