Coke

Rich Smith
Bus & Society
Professor Fluery-Lawson
10/25/11
The Magic in Coca Cola
Coca Cola has been a successful and expanding business since the time it originally opened. Coca Cola went through some major high points and low points throughout the life of its existence. Some of its marketing ploys where always trying to be innovative by always finding a way to vamp up its product. For a long time Coca Cola was the only leading soda producer around, then around the 1960’s Pepsi made its first step into the competition with Coke.
For the first time Coke was in a decline; Pepsi was taking over as the lead seller between Coke and Pepsi. At this point Coke was in a pickle and decided to do a mass change to their product; change the flavor of Coke. This was the worst but also the best decision Coke had ever made, after months of Coke’s new flavor many discovered that now Coke was even worse and decided to no longer purchase Coke. This gave Coke the chance to comeback; and it did, they came out with Coca Cola classic. This was by far the best marketing ploy they have ever done, everyone wanted the old coke back and that’s what they got. Sales went rocketing through the roof and this is what they needed.
From this point Coke is always finding new ways to keep their market coming. The latest and greatest is their new automatic dispenser that offers hundreds of different sodas and its flavors. This machine not only offers all these flavors but now they can keep track of how many times each specific type is used and when. This is a new age of technology; this yet again gives coke the upper hand to the market. I’ve learned from this that being innovative and always giving the public what they want, the outcomes are endless. Give the people what they want; cause they people is who keep you running.