Coca Cola

Shawn Shannon

Professor Fluery-Lawson

Business and Society

26 October 2011

How do you sell a product? With a great marketing scheme of course. When you have a great marketing scheme you can sell just about anything, Coca Cola in a prime example of that. Coca Cola is a drink, just a basic concoction of water, sugar and artificial flavors. But yet the company is one of the biggest in the world, being worth over sixty seven million dollars. Coca Cola has some of the best marketing strategies, which is the biggest reason that they are doing so much better then all the competition. In the book we talk a lot about risk and reward. Coca Cola is a prime example. They take the risk of spending hundreds of thousands of dollars in ad campaigns. But bringing in a lot more revenue then what they have in expenses has rewarded Coca Cola. This is how they make such a large profit.

Coca Cola tells people that their product doesn’t only quench thirst, but it creates happiness. The video that I chose is a prime example of showing this. Although the commercial is in another language and I can’t understand what they are saying, I do however understand the point of the ad. When the little kid first sees the Coca Cola when the man rides by on the bike his body language shows that he is in aw. His jaw drops and his eyes open up wide. Then when he sees the women putting the Coca Cola on the table for dinner he starts to try to escape from his crib to go and get some. Then the commercial goes to the nighttime where the child is supposed to be sleeping. But he can’t sleep because he cant get the Coca Cola off of his mind. His mom comes and gets him and brings him downstairs where he sees a few members of his family eating dinner and drinking some Coke. The boy dazes off and dreams about the mouth watering Coke. The next day when they go to have lunch the child finally gets to have some Coca Cola and share the joy with his whole family. The commercial is trying to show that no matter how old you are that you can enjoy a cold Coca Cola. It also promotes happiness and shows that a bottle of Coke can bring a family together. Overall I think that this advertisement is very persuasive and probably got a lot of people to purchase their product. I now understand how just a basic drink can turn into a billion dollar industry due to a persuasive marketing scheme.

http://www.youtube.com/watch?v=c6O2F2H4avM